Product Recommendations and Improvement in Smart Inventory System through Customer Relationship Management Processes Using Internet of Things and Big Data Analytics

Abstract

Big data collection and storage can be expensive due to the vast quantities of information involved, cloud computing can be used. Internet of things provides a tool for collecting the relevant data from the big data. Big data analytics provides solutions to enable decision-making in the business. Identification of customers groups that respond differently from other groups is competitive. The modeling of consumer preferences is one of the major activities for an organization. Big data analytics techniques are used for mining the customer relationship management (CRM) data. Big data analytics techniques help for predicting a future customer. In this paper, Apriori Algorithm is used to optimize the CRM.